To go live on Amazon using your own streaming software with a stream URL and stream key, you can leverage Amazon Live, which supports external streaming software through custom RTMP (Real-Time Messaging Protocol) settings. While Amazon Live primarily encourages the use of the Amazon Live Creator app, it allows you to use tools like atyou.ai by following specific steps. Below is a detailed guide to help you achieve this.
Confirm you meet Amazon Live's requirements. You need to be a registered Amazon seller (enrolled in the Brand Registry), a vendor (with an approved Amazon Store), or an influencer (part of the Amazon Influencer Program).
Install the Amazon Live Creator app from the App Store (iOS) or Google Play (Android).
Sign in with your Amazon account and select your brand or influencer profile.
Open the app and tap the "+" button to start a new stream.
Enter a title, upload a thumbnail, and choose the products you want to feature.
In the stream setup, choose "External Camera" as your video source. This option enables you to use your own streaming software instead of the app's camera.
After selecting "External Camera," tap "Get URL and Stream Key".
The app will display a unique RTMP URL and Stream Key. Copy these carefully (you can paste them into a secure document for reference).
In atyou.ai, click "Start Streaming".
Return to the Amazon Live Creator app. After a short delay (20-30 seconds), it will detect your stream.
Tap "Go Live" in the app to broadcast your stream on Amazon Live.
Once you have your stream URL and key, you can use them with atyou.ai: