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How to Get Your Amazon Live Stream URL and Stream Key

To go live on Amazon using your own streaming software with a stream URL and stream key, you can leverage Amazon Live, which supports external streaming software through custom RTMP (Real-Time Messaging Protocol) settings. While Amazon Live primarily encourages the use of the Amazon Live Creator app, it allows you to use tools like atyou.ai by following specific steps. Below is a detailed guide to help you achieve this.

Prerequisites

  • An Amazon Seller Central account
  • Approved Amazon Live access (requires application)
  • Products listed in your Amazon store
  • No live streaming restrictions on your account
  • Access to Amazon Live Creator Studio

Steps to Go Live on Amazon with Your Own Streaming Software

  1. Ensure Eligibility

    Confirm you meet Amazon Live's requirements. You need to be a registered Amazon seller (enrolled in the Brand Registry), a vendor (with an approved Amazon Store), or an influencer (part of the Amazon Influencer Program).

  2. Download the Amazon Live Creator App

    Install the Amazon Live Creator app from the App Store (iOS) or Google Play (Android).

    Sign in with your Amazon account and select your brand or influencer profile.

  3. Create a New Stream

    Open the app and tap the "+" button to start a new stream.

    Enter a title, upload a thumbnail, and choose the products you want to feature.

  4. Select External Camera

    In the stream setup, choose "External Camera" as your video source. This option enables you to use your own streaming software instead of the app's camera.

  5. Obtain the Stream URL and Stream Key

    After selecting "External Camera," tap "Get URL and Stream Key".

    The app will display a unique RTMP URL and Stream Key. Copy these carefully (you can paste them into a secure document for reference).

  6. Configure Your Streaming Software
    Open atyou.ai and go to the stream settings:
    • Paste the RTMP URL into the "Server URL" field
    • Paste the Stream Key into the "Stream Key" field
    • Save the settings to connect atyou.ai to Amazon Live
  7. Start Streaming

    In atyou.ai, click "Start Streaming".

    Return to the Amazon Live Creator app. After a short delay (20-30 seconds), it will detect your stream.

    Tap "Go Live" in the app to broadcast your stream on Amazon Live.

Amazon Live Requirements

📋 Amazon Live Requirements:
  • Must be an approved Amazon Live creator
  • Products must be eligible for Amazon Live
  • Streams must comply with Amazon's community guidelines
  • Minimum stream duration requirements may apply
  • Product linking and tagging must follow Amazon's policies

Important Security Notes

⚠️ Keep Your Stream Key Private!
  • Never share your stream key publicly
  • Don't include it in screenshots or videos
  • If your key is compromised, you can reset it in Amazon Live Creator Studio
  • Amazon Live keys are tied to your seller account - keep them secure

Using Your Stream URL and Key with atyou.ai

Once you have your stream URL and key, you can use them with atyou.ai:

  • Go to: atyou.ai/dashboard/stream
  • Configure your stream and let your AI agent do the rest!
  • Your AI agent will automatically feature your Amazon products during the stream

Need Help?

Join our Discord community for support and to connect with other Amazon Live streamers

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